Acquiring a SaaS Business to Enable a Global Lifestyle

In partnership with

Why Buy a SaaS Business?

Unlike traditional businesses, SaaS companies offer:

• Recurring Revenue: Subscription models provide predictable cash flow.

• Scalability: Growth doesn’t require proportional increases in costs.

• Minimal Overhead: No physical inventory or storefronts to manage.

For non-technical individuals, the rise of AI tools and no-code platforms has made owning and operating a SaaS business more accessible than ever.

• Recurring Revenue: Subscription models provide predictable cash flow.

• Scalability: Growth doesn’t require proportional increases in costs.

• Minimal Overhead: No physical inventory or storefronts to manage.

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Real World Example

Acquiring a SaaS business offers a pathway to predictable income and location independence.
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For instance, Bruce McLachlan purchased Cloakist, a micro SaaS, for $60,000, leveraging its established customer base to generate steady revenue.
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I’m going to assume you did not click the link above to read the case study so here it is.

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“Let me introduce you to Cloakist...

Cloakist = Custom domains and branding for your public pages from popular platforms like:

• Notion (incl. password protection feature)

• Airtable

• Coda

• ClickUp

• Calendly

• Google Docs

• Adobe Spark/Express

• Microsoft Sway

• Trello
  & many more

Easily host pages from [insert popular SaaS] on your own domain + add customizations by injecting CSS + JS

1️⃣ DEAL METRICS

• 📈 MRR: ~$2k

• 👩‍💻 Customers: ~160

• 💸 Purchase Price: $60k

• 🧮 Multiple: 2.5x ARR

2️⃣ ACQUISITION PROCESS

• ☎️ 18 Jan: Intro call

• 🤫 19 Jan: NDA

• 🕊 20 Jan: LOI

• ✅ 21 Jan - 15 Feb: Due Diligence + Contract Negotiation

• 🍾 16 Feb: Share Purchase Agreement signed

• 💰 16 Feb: Payment + Asset Transfer

• 🤝 17 Feb - 4 March: Handover + Post Sale Support

3️⃣ FUTURE PLANS

(short term)

• 🎯 Focus on marketing + minor enhancements

• 🔎 Blog posts & SEO

• ✅ Website refresh

• 🆕 Signups are steady, but conversion is low. Improve

• 📧 Email automation for customer onboarding & lifecycle

• ⭐️ Core product is stable, minor improvements needed

(long term)

• 🦄 This is an interesting product with opportunities for vertical and horizontal growth

• ↕ Vertical ↕
  -- Add more supported platforms (long tail)

• ↔ Horizontal ↔
  -- Improved support for popular platforms (eg. Notion, Airtable, Coda...)

4️⃣ CLOSING THOUGHTS

🌟 The whole process was an awesome experience. It was a real pleasure working with the seller. Thanks @louisbarclay !

I'll be sharing more in-depth details of the deal, process, and product in the weeks to come...

Follow along... as I figure out how to scale the business:) “